Many women don’t negotiate. And women who neglect to negotiate can lose up to one million dollars over the course of their career. But, women are often caught between a rock and a hard place. If they don’t negotiate, they lose out, but women who negotiate and fight for what they want are often looked at as aggressive and self-serving. How do we find the sweet spot to advocate for yourself while demonstrating an understanding of how to play in the corporate arena like a pro? Negotiation 101.